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Expression of Interest
Social Media Monetization Research Masterclass
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Over the past few years, WHAT TO FIX has pioneered a range of methodologies and unique resources and datasets to support research on social media monetization and investigations into how social platforms’ monetization systems can contribute to the spread of inauthentic, harmful, misleading and abusive content and behavior.
We are now inviting expressions of interest from journalists, fact-checkers, researchers, academics, investigators, litigators, regulators and other public-interest actors interested in incorporating monetization evidence into their work.
About the Masterclass
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The masterclass will provide participants with the practical skills, tools and methodologies for researching social media monetization systems.
Participants will learn:
- How creators, publishers, and other actors generate revenue from major platforms
- How social media monetization systems operate
- How platforms decide who can / cannot monetize content on their platforms, in theory and in practice
- What data sources are available to researchers
- How to investigate monetization relationships and revenue-sharing agreements
- How to use and interpret monetization datasets and archives
- What can and cannot be established using publicly available evidence
- How to integrate monetization evidence into investigations and research projects
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The Masterclass will also provide opportunities for peer learning and collaboration and for participants to discuss and get support on their own research and investigations.
We’re in the process of confirming grant funding to be able to offer this Masterclass free of charge to participants.
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Register your interest below
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