Our work

We’re building the field of

MONETIZATION GOVERNANCE

Beyond Content: Why Monetization Governance Is The Next Frontier Of Tech Policy

Tech Policy PressBeyond Content: Why Monetization Governance Is The Next Frontier Of Tech Policy

Project-view (1)

project-view

Social media payouts are incentivizing outrage and manipulation at the expense of public-interest content.

The redistribution of billions 💰 cannot be left to unaccountable opaque algorithms.

We need fair, transparent and accountable monetization governance.

Our Approach
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We’re building the evidence and policy pathway to realign social media monetization incentives.

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2025 Report

Our Initiatives
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Gallery view

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Monetization.wtf

Bringing transparency to social media monetization services and their inner-workings.

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Meta Monetization Archive

Turning Meta’s monetization disclosures into a multi year searchable archive.

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Monetization Principles

Defining what responsible monetization governance should entail.

Select Publications
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#AdRevenueSharing_report

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From Content to Payment : The Rise And Implications Of Social Media Revenue Sharing

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How Meta Platforms Ireland Ltd. May Have Violated EU Sanctions And Channeled Money To RT, Sputnik And Other EU-Sanctioned Entities Via Facebook’s Revenue Redistribution Programs

Who Makes Money From Facebook?

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De-Risking Social Media Monetization: Rating Platforms’ Coverage of Monetisation-Related Risks

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EU-Sanctioned Entities Monetizing on Facebook, YouTube, TikTok and X