Our work

We’re building the field of

MONETIZATION GOVERNANCE

Beyond Content: Why Monetization Governance Is The Next Frontier Of Tech Policy

Tech Policy PressBeyond Content: Why Monetization Governance Is The Next Frontier Of Tech Policy

Project-view (1)

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Social media payouts are incentivizing outrage and manipulation at the expense of public-interest content.

• AI slop is taking over feeds. Disinformation is proliferating. Inauthentic activity is industrializing.
• Media organizations are facing bankruptcy. Authentic creators are struggling and at ever greater risk of accepting dark money.

We need fair, transparent and accountable monetization governance.

Revenue decisions cannot be left to unaccountable opaque algorithms.

Our Approach
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We’re building the evidence and policy pathway to realign social media monetization incentives.

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2025 Report

Our Initiatives
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Gallery view

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Monetization.wtf

Bringing transparency to social media monetization services and their inner-workings.

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Meta Monetization Archive

Turning Meta’s monetization disclosures into a multi year searchable archive.

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Monetization Principles

Defining what responsible monetization governance should entail.

Our Publications
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#AdRevenueSharing_report

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From Content to Payment : The Rise And Implications Of Social Media Ad Revenue Sharing

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How Meta Platforms Ireland Ltd. May Have Violated EU Sanctions And Channeled Money To RT, Sputnik And Other EU-Sanctioned Entities Via Facebook’s Revenue Redistribution Programs

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De-Risking Social Media Monetization: Rating Platforms’ Coverage of Monetisation-Related Risks