Who Makes Money From Facebook?

Facebook reportedly paid out nearly $3 billion dollars in royalties to its partner-publishers in 2025 through its revenue redistribution programs (a 35% increase from the previous year).

Millions of accounts benefit, with numbers rising rapidly.

Authentic creators and media publishers are among those earning money from Facebook.

Many of the accounts getting onboarded, however, do not appear to meet Meta’s own monetization terms, policies and minimum eligibility requirements.