Projects (new)

 
 
 

quote To fix internet integrity, we must fix monetization incentives.

 

We’re setting the evidence and policy pathway to realign social media monetization incentives.  

 
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Our Goal

 

✔️  Fair allocation of value to content creators and publishers

Social media companies capture ever larger shares of the global ad market —yet redistribute only a fraction of that value.

✔️  Accountability for incentivizing —and financing— harmful content and activity

Engagement-based payouts reward outrage, manipulation, and inauthentic content —at the expense of public interest content.
 

Our Approach

 

Monetization Governance

Just as platforms should be held accountable for how they handle content, we believe that they should be held accountable for how they handle monetization.

 
 
 

Our team has been pioneering research into social media monetization (mal)practice since 2019.