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Social Media Monetization 2025: an update on the social media monetization landscape

Did you know social media platforms redistribute more than $20 billion to millions of accounts through revenue redistribution programs?
Last year, we published our baseline report, which for the first time mapped the social media monetization landscape, with a focus on revenue redistribution programs (also known as “revenue share programs” or “ad revenue share programs”).
We’re now excited to share our updated Social Media Monetization 2025 deck to guide you through the big changes and trends across social media monetization in 2024 and moving into 2025.

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Publications

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WHAT TO FIX launches version 0 of the Monetization Principles at RightsCon in Taipei

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Social Media Monetization 2025: an update on the social media monetization landscape

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Join WHAT TO FIX at RightsCon25

Article 40 blog image.jpg

Our Submission to the DSA’s Delegated Act

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Far-Right Influencers and the Platforms that Enable Them

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New Initiative: Most Shared Content

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#EUDisinfo2024: Can advertising cash stop funding misinformation trash?

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#EUDisinfo2024: Mission NOT accomplished: unintended fallbacks from investigations

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DRAPAC 2024: How is social media monetization fueling disinformation in Asia? And what should we do about it?

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Global Fact 2024: How Social Media Ad Revenue Sharing Is Subsidizing Disinformation Globally

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POINT 2024: How To Pull The Plug On Monetizing Disinformation

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EUDisinfoLab Webinar: From Content To Payment

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From Content to Payment : The Rise And Implications Of Social Media Ad Revenue Sharing

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We’re Hiring: Policy Lead (Position filled)

:social-media-companies-misinformation.png

What Social Media Companies Don’t Want Us To Know About Misinformation

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WHAT TO FIX launches version 0 of the Monetization Principles at RightsCon in Taipei

Article 40 blog image.jpg

Our Submission to the DSA’s Delegated Act

:social-media-companies-misinformation.png

What Social Media Companies Don’t Want Us To Know About Misinformation

Screenshot 2025-02-22 at 11.05.44 AM.png

Social Media Monetization 2025: an update on the social media monetization landscape

Screen Shot 2024-09-22 at 2.39.57 PM.png

From Content to Payment : The Rise And Implications Of Social Media Ad Revenue Sharing

Screen Shot 2024-09-22 at 2.27.05 PM.png

#EUDisinfo2024: Mission NOT accomplished: unintended fallbacks from investigations

report launch.png

Far-Right Influencers and the Platforms that Enable Them

Screen Shot 2024-09-22 at 2.27.05 PM.png

#EUDisinfo2024: Can advertising cash stop funding misinformation trash?

Screenshot 2024-10-14 at 4.43.11 PM.png

DRAPAC 2024: How is social media monetization fueling disinformation in Asia? And what should we do about it?

Screen Shot 2024-09-23 at 1.33.08 PM.png

POINT 2024: How To Pull The Plug On Monetizing Disinformation

Screen Shot 2024-09-23 at 1.25.59 PM.png

EUDisinfoLab Webinar: From Content To Payment

Screen Shot 2024-09-23 at 1.13.27 PM.png

Global Fact 2024: How Social Media Ad Revenue Sharing Is Subsidizing Disinformation Globally

Screen Shot 2024-09-23 at 3.45.15 PM.png

Join WHAT TO FIX at RightsCon25

Feb 24, 2025 → Feb 27, 2025

Screen Shot 2024-09-22 at 2.39.49 PM.png

New Initiative: Most Shared Content

Screen Shot 2024-09-23 at 3.56.04 PM.png

We’re Hiring: Policy Lead (Position filled)

12 January, 2024

Screen Shot 2024-09-22 at 2.39.49 PM.png

New Initiative: Most Shared Content

Screen Shot 2024-09-23 at 3.56.04 PM.png

We’re Hiring: Policy Lead (Position filled)

1740405450446 (1).jpg

WHAT TO FIX launches version 0 of the Monetization Principles at RightsCon in Taipei

Screenshot 2025-02-22 at 11.05.44 AM.png

Social Media Monetization 2025: an update on the social media monetization landscape

Screen Shot 2024-09-23 at 3.45.15 PM.png

Join WHAT TO FIX at RightsCon25

Feb 24, 2025 → Feb 27, 2025

Article 40 blog image.jpg

Our Submission to the DSA’s Delegated Act

Screen Shot 2024-09-22 at 2.27.05 PM.png

#EUDisinfo2024: Can advertising cash stop funding misinformation trash?

Screenshot 2024-10-14 at 4.43.11 PM.png

DRAPAC 2024: How is social media monetization fueling disinformation in Asia? And what should we do about it?

Screen Shot 2024-09-23 at 1.33.08 PM.png

POINT 2024: How To Pull The Plug On Monetizing Disinformation

Screen Shot 2024-09-23 at 1.13.27 PM.png

Global Fact 2024: How Social Media Ad Revenue Sharing Is Subsidizing Disinformation Globally

Screen Shot 2024-09-23 at 1.25.59 PM.png

EUDisinfoLab Webinar: From Content To Payment

Screen Shot 2024-09-22 at 2.39.57 PM.png

From Content to Payment : The Rise And Implications Of Social Media Ad Revenue Sharing

:social-media-companies-misinformation.png

What Social Media Companies Don’t Want Us To Know About Misinformation

Screen Shot 2024-09-22 at 2.39.49 PM.png

New Initiative: Most Shared Content

Screen Shot 2024-09-22 at 2.39.57 PM.png

From Content to Payment : The Rise And Implications Of Social Media Ad Revenue Sharing

Screen Shot 2024-09-22 at 2.27.05 PM.png

#EUDisinfo2024: Mission NOT accomplished: unintended fallbacks from investigations

1740405450446 (1).jpg

WHAT TO FIX launches version 0 of the Monetization Principles at RightsCon in Taipei

Screenshot 2025-02-22 at 11.05.44 AM.png

Social Media Monetization 2025: an update on the social media monetization landscape

Article 40 blog image.jpg

Our Submission to the DSA’s Delegated Act

report launch.png

Far-Right Influencers and the Platforms that Enable Them

:social-media-companies-misinformation.png

What Social Media Companies Don’t Want Us To Know About Misinformation

Screen Shot 2024-09-22 at 2.27.05 PM.png

#EUDisinfo2024: Can advertising cash stop funding misinformation trash?

Screenshot 2024-10-14 at 4.43.11 PM.png

DRAPAC 2024: How is social media monetization fueling disinformation in Asia? And what should we do about it?

Screen Shot 2024-09-23 at 1.33.08 PM.png

POINT 2024: How To Pull The Plug On Monetizing Disinformation

Screen Shot 2024-09-23 at 1.25.59 PM.png

EUDisinfoLab Webinar: From Content To Payment

Screen Shot 2024-09-23 at 1.13.27 PM.png

Global Fact 2024: How Social Media Ad Revenue Sharing Is Subsidizing Disinformation Globally

Screen Shot 2024-09-23 at 3.56.04 PM.png

We’re Hiring: Policy Lead (Position filled)

Screen Shot 2024-09-23 at 3.45.15 PM.png

Join WHAT TO FIX at RightsCon25

Screen Shot 2024-09-22 at 2.39.49 PM.png

New Initiative: Most Shared Content

Screen Shot 2024-09-22 at 2.39.57 PM.png

From Content to Payment : The Rise And Implications Of Social Media Ad Revenue Sharing

Screen Shot 2024-09-22 at 2.27.05 PM.png

#EUDisinfo2024: Mission NOT accomplished: unintended fallbacks from investigations

1740405450446 (1).jpg

WHAT TO FIX launches version 0 of the Monetization Principles at RightsCon in Taipei

Screenshot 2025-02-22 at 11.05.44 AM.png

Social Media Monetization 2025: an update on the social media monetization landscape

Article 40 blog image.jpg

Our Submission to the DSA’s Delegated Act

report launch.png

Far-Right Influencers and the Platforms that Enable Them

:social-media-companies-misinformation.png

What Social Media Companies Don’t Want Us To Know About Misinformation

Screen Shot 2024-09-22 at 2.27.05 PM.png

#EUDisinfo2024: Can advertising cash stop funding misinformation trash?

Screenshot 2024-10-14 at 4.43.11 PM.png

DRAPAC 2024: How is social media monetization fueling disinformation in Asia? And what should we do about it?

Screen Shot 2024-09-23 at 1.33.08 PM.png

POINT 2024: How To Pull The Plug On Monetizing Disinformation

Screen Shot 2024-09-23 at 1.25.59 PM.png

EUDisinfoLab Webinar: From Content To Payment

Screen Shot 2024-09-23 at 1.13.27 PM.png

Global Fact 2024: How Social Media Ad Revenue Sharing Is Subsidizing Disinformation Globally

Screen Shot 2024-09-23 at 3.56.04 PM.png

We’re Hiring: Policy Lead (Position filled)

Screen Shot 2024-09-23 at 3.45.15 PM.png

Join WHAT TO FIX at RightsCon25