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WHAT TO FIX Annual Report 2025
2025 was our first full year as a registered non-profit, and an impactful one at that.
Published: 27 April 2026
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In 2025, WHAT TO FIX set the evidence and policy pathway to realign social media monetization incentives:
• Shedding light on social media monetization processes
• Exposing major failures with platforms’ monetization systems
• Informing key policy processes and conversations
• Launching a whole new field: ‘Creator Monetization Governance’
• Shedding light on social media monetization processes
• Exposing major failures with platforms’ monetization systems
• Informing key policy processes and conversations
• Launching a whole new field: ‘Creator Monetization Governance’
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All items
DSA complaint: Meta’s monetization enforcement and reporting
Auditing Monetization Terms: Platform are Failing Creators Under the DSA
WHAT TO FIX’s Recommendations for the Digital Fairness Act proposal
Open Letter: Influencer Marketing Rules Must Encompass All Platform Monetisation Services
WHAT TO FIX’s Submission to the Copyright Directive Consultation
WHAT TO FIX’s Submission to Article 50 AI Act Consultation
WHAT TO FIX’s Submission to the European Democracy Shield Consultation
WHAT TO FIX’s Submission to Ofcom (OSA Transparency Notices)
De-Risking Social Media Monetization: Rating Platforms’ Coverage of Monetisation-Related Risks
Democracy Shield: WHAT TO FIX’s Position Paper
WHAT TO FIX Urges Transparency into Social Media Monetization in Exchange of Views with European Parliament
EU Democracy Shield: WHAT TO FIX’s recommendations to the European Parliament
Issue Brief: New Incentives, Evolving Threats
Monetization Principles: Paving the Way towards Responsible Monetization Governance
WHAT TO FIX’s Submission To The DSA’s Article 40 Delegated Act
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