WHAT TO FIX launches version 0 of the Monetization Principles at RightsCon in Taipei

 

WHAT TO FIX launches version 0 of the Monetization Principles at RightsCon in Taipei

12 March 2025
 
Content, ads and money. Put them in a pot, stir ‘em up, and you get social media.

And hey, we’re not saying that’s a bad thing. Yay content!

But it’s not a good thing, either, if there aren’t regulations or industry standards ensuring it’s all getting mixed up and cooked transparently.

That’s why the WHAT TO FIX team has spent the past few months writing a first draft of a set of social media Monetization Principles.

And at this year’s RightsCon in Taipei, we had the opportunity to launch version 0 of these Monetization Principles with a full room of experts tackling digital rights issues from all angles.

While we’ve been getting input from our Monetization Task Force (a multi-stakeholder group we put together at the end of 2024 to help us think through the Monetization Principles) for the past few months, the RightsCon event was our first opportunity to present the Principles more publicly and for broader input.

A few interesting takeaways from the event:

  • One critical conversation focused on terminology — whether "vendor," "supplier," "business partner" or something else altogether best describes the publishing partners behind monetized accounts on social media. This ties into broader corporate responsibility frameworks and conversations around supply chain ethics. The language we choose to use in the Principles influences which accountability structures come into play.
  • Our conversation also turned to existing human rights standards, namely the UN’s Guiding Principles on Business and Human Rights (UNGPs). How do aspects of the UNGPs intersect with the issues we’re trying to cover with the Monetization Principles? And how can we build upon the UNGP framework?
  • Attendees at our Day 0 event agreed that the Principles would need more detailed implementation guidelines. But that doesn’t mean starting from scratch — there is extensive precedent for this in the content governance space from which we can draw inspiration.
The Monetization Principles version 0 launch appropriately took place on Day 0 (February 24th) of RightsCon. It was an invigorating discussion, of which we have only the following, less-than-invigorating photo.
notion image
 

Next steps: We’re taking the Monetization Principles on the road

The RightsCon event was the first of a series of consultations around the Monetization Principles. Upcoming consultations will bring together experts in different regions and groups of different stakeholders. Each conversation, we hope, will help us further flesh out the most important transparency and accountability asks, plus generally define what a principled approach to monetization governance should entail.
If all of this sounds intriguing to you, we warmly invite you to explore our website introducing the Monetization Principles, and to say hello@whattofix.tech.