Demonetizing Repeat Disinformers
Meta claims to demonetize disinformation.
Our research shows it continues to enable prime purveyors of it to monetize.
Published: June 11, 2026
We analyzed 290 Facebook pages fact checked 10+ times by one of Meta’s Third-Party Fact-Checking partner between 2020 and 2025 and found that Meta’s existing mitigation measures fail to prevent repeat disinformation offenders from accessing monetization programs.
We found:
Accounts with as many as 464 fact-checks invited by Meta to join Facebook’s invite-only Content Monetization program. Accounts able to rack as many as 30 ‘false’ ratings before their monetization contract was paused by Meta. Monetization restrictions that were being applied at the program-level rather than at the account or actor-level. 84% of demonetized accounts regaining monetization. Over 50% in under a month; some in as little as 2 days. Accounts being reinstated for monetization despite ‘false’ rating(s) having not been formally lifted.Gallery view
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