What it Means for an Account to be in (and Removed from) Meta’s Partner-Publisher List
Published: 6 October 2025
Meta maintains partner-publishers lists in its brand safety and suitability center, which reflect the membership of its active revenue redistribution programs on a given day.
What are partner-publishers?
What does it mean for an account to be on the list?
What does it mean when an account is taken off the list?
What does it mean for an account to be on the list?
What does it mean when an account is taken off the list?
What are Partner-publishers
Meta describes its ‘partner-publishers’ as “publishers that have signed up for monetization and follow our partner monetization policies”.
The use of the term ‘partner-publisher’ can be a bit misleading.
Publishers vs. Accounts - Meta’s lists reflect accounts, and not the publishing individual or company behind them.A more accurate description of partner-publishers may be as follows:
Accounts that are enrolled in Meta’s revenue redistribution programs, having successfully signed up and passed Meta’s partner monetization policy review.
What Does it Mean for an Account to be on the List
Being reflected on a program’s partner-publisher list means that an account is actively enrolled in the given program on a given date.
Accounts that make it onto the list successfully completed a multi-step approval process - If an account is listed, it means that the admin actively sought participation into the program and that Meta determined compliance with both its eligibility requirements and monetization terms and policies.
Minimum eligibility requirement reviewNot everyone can apply for participation in Meta’s revenue redistribution programs. Meta reviews accounts against its program’s minimum eligibility requirements. If an account is assessed as eligible, the application process for the program is unlocked and the user is prompted to apply.
Application processThe account admin must then complete a formal application process, which requires submitting legal information as well as signing onto Meta’s monetization terms and policies. Each program is subject to its own application process.
Onboarding reviewOnce the publisher’s application has been submitted, Meta conducts an onboarding review to confirm compliance with its monetization terms and policies.
Accounts that are enrolled are eligible to generate revenue - If an account is listed, chances are that it is earning money- even though it will still need to post eligible content and to register a payout account to maximize and withdraw the earnings.
Eligible ContentMeta determines payouts based on the overall performance of a publisher’s eligible content. Content eligibility is assessed against content monetization policies through automated reviews.
Accrual of RevenueAccounts that successfully enroll can start accruing revenue immediately upon being listed. Meta provides a grace period of up to 6 months to register a payout account and allows accounts to accrue up to $500 per program and $1,500 overall during that period.
Revenue WithdrawalIn order to withdraw earnings and earn beyond these limits, the account admin must successfully register a payout account. In order for funds to be withdrawn, a minimum threshold of $25 to $100 (wire transfer) must be accrued.
What Does it Mean when an Account is taken off the List
When an account is taken off the partner-publisher list, it can mean one of two things:
Meta restricted the account’s monetization accessThis is what is typically referred to as ‘demonetization’. Monetization restrictions can be tied to different types of violations, involving violating content, behavior, or actors, and restrictions can be enforced at a content, program, account, or publisher level. Restrictions at program, account and publisher level will result in removal from the relevant program list(s).
Publishers may be offered the option to appeal. Where publishers are successful in their appeal, their account appears to be automatically reinstated into the partner-publisher list, without a need for the publisher to re-apply. Restricted accounts also appear to be automatically re-instated once the restriction they were subject to has expired - typically after 90 days.
Publisher cancellationIn theory, it’s also possible that publishers cancelled their own participation into a program. Meta’s monetization settings encourage publishers to turn off monetization features rather than cancel participation in a program - and it’s unclear that such adjustments result in accounts being de-listed.
Tips for integrating Meta’s partner-publisher lists in your research
Use the Meta Monetization Archive to check whether an account has a history of monetization (you can also use the dashboard to source accounts for review).
Use Meta’s frontend tool to gather formal evidence of active enrollment.
If you get no results on Meta’s frontend tool, the following may be happening:
Gated account - It’s possible that the account you are looking for has been restricted to some audiences. Try using a VPN.
Demonetization - If you still get no results, it’s most likely that the account was demonetized. Give it a few days, as the account may get relisted upon appeal or after 90 days, if it was demonetized due to a content strike. You can document the demonetization period using the Monetization Archive record view feature.
Gated account - It’s possible that the account you are looking for has been restricted to some audiences. Try using a VPN.
Demonetization - If you still get no results, it’s most likely that the account was demonetized. Give it a few days, as the account may get relisted upon appeal or after 90 days, if it was demonetized due to a content strike. You can document the demonetization period using the Monetization Archive record view feature.
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