The business models of personality-led journalism

Part of IMS’ series of four webinars exploring why more and more people are turning to “influencers” – charismatic and often opinionated social media personalities - for news and information. And what this means for journalism and media development.

In this webinar, we examine how influencers generate revenue and how these models can be applied to public interest media.

We hear about media from Belarus and Zimbabwe who are trying to grow their
audiences and revenues with journalism built around the personalities of journalists and the connection they have with their audiences.

We then compare these examples with current trends shaping how influencers and public interest media make money.