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Social Media Monetization 2025: An Update On The Social Media Monetization Landscape

Did you know social media platforms redistributed more than $20 billion to over 6 millions accounts through revenue redistribution programs in 2024?
We’re excited to share our updated Social Media Monetization 2025 deck to guide you through the big changes and trends across social media monetization in 2024 and moving into 2025.

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Publications

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Explainer: Social Media Monetization

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Explainer: Monetization Governance

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Explainer: Monetization Risks

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Crisis Response-ability : What The Myanmar Earthquake Teaches Us About The Inadequacy Of Facebook’s Crisis Response Center

Screenshot 2025-04-03 at 3.14.52 PM.png

WHAT TO FIX Submission To The First Annual Report On Systemic Risks

Screenshot 2025-04-03 at 10.54.45 AM.png

WHAT TO FIX Launches Version 0 Of The Monetization Principles At RightsCon In Taipei

Screenshot 2025-02-22 at 11.05.44 AM.png

Social Media Monetization 2025: An Update On The Social Media Monetization Landscape

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WHAT TO FIX at RightsCon25

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WHAT TO FIX Submission To The DSA’s Article 40 Delegated Act

report launch.png

Far-Right Influencers And The Platforms That Enable Them

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New Initiative: Most Shared Content

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#EUDisinfo2024: Can Advertising Cash Stop Funding Misinformation Trash?

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#EUDisinfo2024: Mission NOT Accomplished: Unintended Fallbacks From Investigations

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DRAPAC 2024: How Is Social Media Monetization Fueling Disinformation In Asia? And What Should We Do About It?

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Global Fact 2024: How Social Media Ad Revenue Sharing Is Subsidizing Disinformation Globally

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POINT 2024: How To Pull The Plug On Monetizing Disinformation

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EUDisinfoLab Webinar: From Content To Payment

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From Content to Payment : The Rise And Implications Of Social Media Ad Revenue Sharing

Screen Shot 2024-09-23 at 3.56.04 PM.png

We’re Hiring: Policy Lead (Position filled)

:social-media-companies-misinformation.png

What Social Media Companies Don’t Want You To Know About Misinformation

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Explainer: Social Media Monetization

monetization risks.png

Explainer: Monetization Risks

monetization governance.png

Explainer: Monetization Governance

Screenshot 2025-04-09 at 6.06.20 PM.png

Crisis Response-ability : What The Myanmar Earthquake Teaches Us About The Inadequacy Of Facebook’s Crisis Response Center

Screenshot 2025-04-03 at 3.14.52 PM.png

WHAT TO FIX Submission To The First Annual Report On Systemic Risks

Screenshot 2025-04-03 at 10.54.45 AM.png

WHAT TO FIX Launches Version 0 Of The Monetization Principles At RightsCon In Taipei

Article 40 blog image.jpg

WHAT TO FIX Submission To The DSA’s Article 40 Delegated Act

:social-media-companies-misinformation.png

What Social Media Companies Don’t Want You To Know About Misinformation

Screenshot 2025-02-22 at 11.05.44 AM.png

Social Media Monetization 2025: An Update On The Social Media Monetization Landscape

Screen Shot 2024-09-22 at 2.39.57 PM.png

From Content to Payment : The Rise And Implications Of Social Media Ad Revenue Sharing

Screen Shot 2024-09-22 at 2.27.05 PM.png

#EUDisinfo2024: Mission NOT Accomplished: Unintended Fallbacks From Investigations

Screenshot 2025-04-21 at 5.51.39 PM.png

World Press Freedom Day

report launch.png

Far-Right Influencers And The Platforms That Enable Them

Screen Shot 2024-09-22 at 2.27.05 PM.png

#EUDisinfo2024: Can Advertising Cash Stop Funding Misinformation Trash?

Screenshot 2024-10-14 at 4.43.11 PM.png

DRAPAC 2024: How Is Social Media Monetization Fueling Disinformation In Asia? And What Should We Do About It?

Screen Shot 2024-09-23 at 1.33.08 PM.png

POINT 2024: How To Pull The Plug On Monetizing Disinformation

Screen Shot 2024-09-23 at 1.25.59 PM.png

EUDisinfoLab Webinar: From Content To Payment

Screen Shot 2024-09-23 at 1.13.27 PM.png

Global Fact 2024: How Social Media Ad Revenue Sharing Is Subsidizing Disinformation Globally

Screen Shot 2024-09-23 at 3.45.15 PM.png

WHAT TO FIX at RightsCon25

Feb 24, 2025 → Feb 27, 2025

Screen Shot 2024-09-22 at 2.39.49 PM.png

New Initiative: Most Shared Content

Screen Shot 2024-09-23 at 3.56.04 PM.png

We’re Hiring: Policy Lead (Position filled)

12 January, 2024

Screen Shot 2024-09-22 at 2.39.49 PM.png

New Initiative: Most Shared Content

Screen Shot 2024-09-23 at 3.56.04 PM.png

We’re Hiring: Policy Lead (Position filled)

social media monetization.png

Explainer: Social Media Monetization

monetization risks.png

Explainer: Monetization Risks

monetization governance.png

Explainer: Monetization Governance

Screenshot 2025-04-03 at 3.14.52 PM.png

WHAT TO FIX Submission To The First Annual Report On Systemic Risks

Screenshot 2025-04-03 at 10.54.45 AM.png

WHAT TO FIX Launches Version 0 Of The Monetization Principles At RightsCon In Taipei

Screenshot 2025-02-22 at 11.05.44 AM.png

Social Media Monetization 2025: An Update On The Social Media Monetization Landscape

Screen Shot 2024-09-23 at 3.45.15 PM.png

WHAT TO FIX at RightsCon25

Feb 24, 2025 → Feb 27, 2025

Article 40 blog image.jpg

WHAT TO FIX Submission To The DSA’s Article 40 Delegated Act

Screen Shot 2024-09-22 at 2.27.05 PM.png

#EUDisinfo2024: Can Advertising Cash Stop Funding Misinformation Trash?

Screenshot 2024-10-14 at 4.43.11 PM.png

DRAPAC 2024: How Is Social Media Monetization Fueling Disinformation In Asia? And What Should We Do About It?

Screen Shot 2024-09-23 at 1.33.08 PM.png

POINT 2024: How To Pull The Plug On Monetizing Disinformation

Screen Shot 2024-09-23 at 1.13.27 PM.png

Global Fact 2024: How Social Media Ad Revenue Sharing Is Subsidizing Disinformation Globally

Screen Shot 2024-09-23 at 1.25.59 PM.png

EUDisinfoLab Webinar: From Content To Payment

Screen Shot 2024-09-22 at 2.39.57 PM.png

From Content to Payment : The Rise And Implications Of Social Media Ad Revenue Sharing

Screen Shot 2024-09-22 at 2.39.49 PM.png

New Initiative: Most Shared Content

Screen Shot 2024-09-22 at 2.39.57 PM.png

From Content to Payment : The Rise And Implications Of Social Media Ad Revenue Sharing

Screen Shot 2024-09-22 at 2.27.05 PM.png

#EUDisinfo2024: Mission NOT Accomplished: Unintended Fallbacks From Investigations

social media monetization.png

Explainer: Social Media Monetization

monetization risks.png

Explainer: Monetization Risks

monetization governance.png

Explainer: Monetization Governance

Screenshot 2025-04-21 at 5.51.39 PM.png

World Press Freedom Day

Screenshot 2025-04-09 at 6.06.20 PM.png

Crisis Response-ability : What The Myanmar Earthquake Teaches Us About The Inadequacy Of Facebook’s Crisis Response Center

Screenshot 2025-04-03 at 3.14.52 PM.png

WHAT TO FIX Submission To The First Annual Report On Systemic Risks

Screenshot 2025-04-03 at 10.54.45 AM.png

WHAT TO FIX Launches Version 0 Of The Monetization Principles At RightsCon In Taipei

Screenshot 2025-02-22 at 11.05.44 AM.png

Social Media Monetization 2025: An Update On The Social Media Monetization Landscape

Article 40 blog image.jpg

WHAT TO FIX Submission To The DSA’s Article 40 Delegated Act

report launch.png

Far-Right Influencers And The Platforms That Enable Them

:social-media-companies-misinformation.png

What Social Media Companies Don’t Want You To Know About Misinformation

Screen Shot 2024-09-22 at 2.27.05 PM.png

#EUDisinfo2024: Can Advertising Cash Stop Funding Misinformation Trash?

Screenshot 2024-10-14 at 4.43.11 PM.png

DRAPAC 2024: How Is Social Media Monetization Fueling Disinformation In Asia? And What Should We Do About It?

Screen Shot 2024-09-23 at 1.33.08 PM.png

POINT 2024: How To Pull The Plug On Monetizing Disinformation

Screen Shot 2024-09-23 at 1.25.59 PM.png

EUDisinfoLab Webinar: From Content To Payment

Screen Shot 2024-09-23 at 1.13.27 PM.png

Global Fact 2024: How Social Media Ad Revenue Sharing Is Subsidizing Disinformation Globally

Screen Shot 2024-09-23 at 3.56.04 PM.png

We’re Hiring: Policy Lead (Position filled)

Screen Shot 2024-09-23 at 3.45.15 PM.png

WHAT TO FIX at RightsCon25

Screen Shot 2024-09-22 at 2.39.49 PM.png

New Initiative: Most Shared Content

Screen Shot 2024-09-22 at 2.39.57 PM.png

From Content to Payment : The Rise And Implications Of Social Media Ad Revenue Sharing

Screen Shot 2024-09-22 at 2.27.05 PM.png

#EUDisinfo2024: Mission NOT Accomplished: Unintended Fallbacks From Investigations

social media monetization.png

Explainer: Social Media Monetization

monetization risks.png

Explainer: Monetization Risks

monetization governance.png

Explainer: Monetization Governance

Screenshot 2025-04-21 at 5.51.39 PM.png

World Press Freedom Day

Screenshot 2025-04-09 at 6.06.20 PM.png

Crisis Response-ability : What The Myanmar Earthquake Teaches Us About The Inadequacy Of Facebook’s Crisis Response Center

Screenshot 2025-04-03 at 3.14.52 PM.png

WHAT TO FIX Submission To The First Annual Report On Systemic Risks

Screenshot 2025-04-03 at 10.54.45 AM.png

WHAT TO FIX Launches Version 0 Of The Monetization Principles At RightsCon In Taipei

Screenshot 2025-02-22 at 11.05.44 AM.png

Social Media Monetization 2025: An Update On The Social Media Monetization Landscape

Article 40 blog image.jpg

WHAT TO FIX Submission To The DSA’s Article 40 Delegated Act

report launch.png

Far-Right Influencers And The Platforms That Enable Them

:social-media-companies-misinformation.png

What Social Media Companies Don’t Want You To Know About Misinformation

Screen Shot 2024-09-22 at 2.27.05 PM.png

#EUDisinfo2024: Can Advertising Cash Stop Funding Misinformation Trash?

Screenshot 2024-10-14 at 4.43.11 PM.png

DRAPAC 2024: How Is Social Media Monetization Fueling Disinformation In Asia? And What Should We Do About It?

Screen Shot 2024-09-23 at 1.33.08 PM.png

POINT 2024: How To Pull The Plug On Monetizing Disinformation

Screen Shot 2024-09-23 at 1.25.59 PM.png

EUDisinfoLab Webinar: From Content To Payment

Screen Shot 2024-09-23 at 1.13.27 PM.png

Global Fact 2024: How Social Media Ad Revenue Sharing Is Subsidizing Disinformation Globally

Screen Shot 2024-09-23 at 3.56.04 PM.png

We’re Hiring: Policy Lead (Position filled)

Screen Shot 2024-09-23 at 3.45.15 PM.png

WHAT TO FIX at RightsCon25