#RevenueRedistribution
Social media companies are increasingly redistributing revenue to creators and publishers.
- How are financial incentives influencing what gets shared on social media?
- To what extent are social media companies financing (or otherwise subsidizing) online hate and disinformation?
Reports
#AdRevenueSharing_report
Policy Recommendations
#AdRevenueSharing_report
De-Risking Social Media Monetization: Rating Platforms’ Coverage of Monetisation-Related Risks
Mar 18, 2026
WHAT TO FIX Urges Transparency into Social Media Monetization in Exchange of Views with European Parliament
Oct 13, 2025
EU Democracy Shield: WHAT TO FIX’s recommendations to the European Parliament
Jul 31, 2025
WHAT TO FIX’s Submission to the European Board on Digital Services’ First Annual Report On Systemic Risks
Apr 3, 2025
Monetization Principles: Paving the Way towards Responsible Monetization Governance
Feb 28, 2025
WHAT TO FIX’s Submission To The DSA’s Article 40 Delegated Act
Dec 12, 2024
Events
Workshop: Follow the Social Media Money
Nov 8, 2025
Bread&Net: How is Social Media Monetization Impacting WANA?
Oct 31, 2025
Social Media Monetization: What Does it Means for LATAM?
Oct 23, 2025
Economic viability: Funding independent media - public interest journalism
Oct 13, 2025
WHAT TO FIX Urges Transparency into Social Media Monetization in Exchange of Views with European Parliament
Oct 13, 2025
EU Democracy Shield: WHAT TO FIX’s recommendations to the European Parliament
Jul 17, 2025
EUDisinfoLab Webinar: Monetizing Sanctioned Entities
Jul 3, 2025
Protecting the Information Space: A Different Kind of Defence Strategy
Jun 19, 2025
Consultation: Monetization Principles
Feb 24, 2025
WHAT TO FIX at RightsCon25
Feb 24, 2025 → Feb 27, 2025
#EUDisinfo2024: Can Advertising Cash Stop Funding Misinformation Trash?
Oct 10, 2024
DRAPAC: How Is Social Media Monetization Fueling Disinformation In Asia? And What Should We Do About It?
Aug 19, 2024
POINT: How To Pull The Plug On Monetizing Disinformation
Jun 24, 2024
Global Fact: How Social Media Ad Revenue Sharing Is Subsidizing Disinformation Globally
Jun 28, 2024
EUDisinfoLab Webinar: From Content To Payment
Jun 13, 2024
New Initiative: Most Shared Content
From Content to Payment : The Rise And Implications Of Social Media Ad Revenue Sharing
11 April, 2024
Join us at the Global Gathering
Sep 26, 2024 → Sep 29, 2024
#EUDisinfo2024: Mission NOT Accomplished: Unintended Fallbacks From Investigations
Oct 10, 2024
Panel: Social Media Accountability in Times of Genocide
Mar 30, 2026
Democracy Shield: WHAT TO FIX’s Position Paper
De-Risking Social Media Monetization: Rating Platforms’ Coverage of Monetisation-Related Risks
We’re Hiring: Policy Manager (Recruited)
12 January, 2024
2026 Research Internship (Recruited)
12 January, 2024
How Facebook Channels Money to Political Parties
Open Letter: EU - Uphold hard-won protections for digital human rights
Open Letter: Climate action requires truth – COP30 must codify information integrity
Monetization Principles: Paving the Way towards Responsible Monetization Governance
Protecting the Information Space: A Different Kind of Defence Strategy
Jun 19, 2025
Big Tech and the Misinformation Crisis in South Asia
Sep 30, 2025
The business models of personality-led journalism
Oct 1, 2025
Economic viability: Funding independent media - public interest journalism
Oct 13, 2025
Bread&Net: How is Social Media Monetization Impacting WANA?
Oct 31, 2025
Social Media Monetization: What Does it Means for LATAM?
Oct 23, 2025
Fueling the machine causing issues we are fighting against: Ethical dilemma of using social media for civil society causes
Oct 3, 2025
Workshop: Follow the Social Media Money
Nov 8, 2025
Testing the DSA: Challenging the Social Media Decisions that Matter for Democracy
Nov 7, 2025
WHAT TO FIX Urges Transparency into Social Media Monetization in Exchange of Views with European Parliament
Oct 13, 2025
Monetizing Sanctioned Pages: Why Platform Profit Models Demand Deeper Scrutiny
Aug 27, 2025
Explainer: Social Media Monetization
WHAT TO FIX’s Submission to the European Board on Digital Services’ First Annual Report On Systemic Risks
WHAT TO FIX’s Submission To The DSA’s Article 40 Delegated Act
How Facebook Channels Money to Police and Military Pages
EUDisinfoLab Webinar: Monetizing Sanctioned Entities
Jul 3, 2025
How Facebook Monetizes Children
How Facebook Monetizes Users Who Are Obviously Abusing The Platform
How Facebook Channels Money to Politicians and Political Candidates
How Facebook (Continues to) Channel Money to Sanctioned Entities
DRAPAC 2025: When Social Media Platform Monetize Sanctioned Actors
Aug 26, 2025 → Aug 28, 2025
Raising Concerns Over Social Media Companies’ Failure to Disclose Risks Related to Their Monetization Services Under the DSA
EU Democracy Shield: WHAT TO FIX’s recommendations to the European Parliament
Jul 17, 2025
Issue Brief: New Incentives, Evolving Threats
What Meta Said, and What We’re Saying Back
How Meta Platforms Ireland Ltd. May Have Violated EU Sanctions And Channeled Money To RT, Sputnik And Other EU-Sanctioned Entities Via Facebook’s Revenue Redistribution Programs
New Analysis Shows Meta Platforms Ireland Ltd. May Have Violated EU Sanctions and Channeled Money to RT, Sputnik and Other EU-sanctioned Entities via Facebook Revenue Redistribution Programs
How Meta Platforms Ireland Ltd. May Have Violated EU Sanctions And Channeled Money To RT, Sputnik And Other EU-Sanctioned Entities Via Facebook’s Revenue Redistribution Programs
Explainer: Meta Partner-Publisher List
Explainer: Monetization Risks
Explainer: Monetization Governance
World Press Freedom Day
May 7, 2025
Crisis Response-ability : What The Myanmar Earthquake Teaches Us About The Inadequacy Of Facebook’s Crisis Response Center
Consultation: Monetization Principles
Feb 24, 2025
Social Media Monetization 2025: An Update On The Social Media Monetization Landscape
Far-Right Influencers And The Platforms That Enable Them
Nov 15, 2024
What Social Media Companies Don’t Want Us To Know About Misinformation
#EUDisinfo2024: Can Advertising Cash Stop Funding Misinformation Trash?
Oct 10, 2024
DRAPAC: How Is Social Media Monetization Fueling Disinformation In Asia? And What Should We Do About It?
Aug 19, 2024
Join us at the Tech & Society Summit
October 1, 2024
POINT: How To Pull The Plug On Monetizing Disinformation
Jun 24, 2024
EUDisinfoLab Webinar: From Content To Payment
Jun 13, 2024
We’re Hiring: Investigation Lead
August 10 , 2024
Global Fact: How Social Media Ad Revenue Sharing Is Subsidizing Disinformation Globally
Jun 28, 2024
We’re Hiring: Policy Lead (Position filled)
12 January, 2024
WHAT TO FIX at RightsCon25
Feb 24, 2025 → Feb 27, 2025