Publications
Planned
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unpublished
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How Facebook Monetizes Children
Planned
How Facebook Monetizes Users Who Are Obviously Abusing The Platform
Planned
WHAT TO FIX’s Submission To The DSA First Annual Report On Systemic Risks
unpublished
Social Media Monetization 2025: An Update On The Social Media Monetization Landscape
unpublished
WHAT TO FIX’s Submission To The DSA’s Article 40 Delegated Act
unpublished
#WhoMakesMoneyFromFacebook: Political Parties
unpublished
#WhoMakesMoneyFromFacebook: Police and Military
unpublished
How Facebook Monetizes Political Parties
unpublished
WHAT TO FIX Recommends Regulated Transparency Around Platform Monetization Services
unpublished
How Facebook Monetizes Political Parties (old)
unpublished
2026 Research Internship
Published
How Facebook Monetizes Political Parties
Published
Open Letter: EU - Uphold hard-won protections for digital human rights
Published
Open Letter: Climate action requires truth – COP30 must codify information integrity
Published
Workshop: Follow the Social Media Money
Published
Testing the DSA: Challenging the Social Media Decisions that Matter for Democracy
Published
Bread&Net: How is Social Media Monetization Impacting WANA?
Published
Social Media Monetization: What Does it Means for LATAM?
Published
Economic viability: Funding independent media - public interest journalism
Published
WHAT TO FIX Urges Transparency into Social Media Monetization in Exchange of Views with European Parliament
Published
How Facebook Monetizes Police and Military Pages
Published
Explainer: Meta Partner-Publisher List
Published
Fueling the machine causing issues we are fighting against: Ethical dilemma of using social media for civil society causes
Published
The business models of personality-led journalism
Published
How Facebook Monetizes Politicians and Political Candidates
Published
Big Tech and the Misinformation Crisis in South Asia
Published
How Facebook (Continues to) Monetize Sanctioned Entities
Published
DRAPAC 2025: When Social Media Platform Monetize Sanctioned Actors
Published
Monetizing Sanctioned Pages: Why Platform Profit Models Demand Deeper Scrutiny
Published
Raising Concerns Over Social Media Companies’ Failure to Disclose Risks Related to Their Monetization Services Under the DSA
Published
EU Democracy Shield: WHAT TO FIX’s recommendations to the European Parliament
Published
Issue Brief: New Incentives, Evolving Threats
Published
EUDisinfoLab Webinar: Monetizing Sanctioned Entities
Published
What Meta Said, and What We’re Saying Back
Published
How Meta Platforms Ireland Ltd. May Have Violated EU Sanctions And Channeled Money To RT, Sputnik And Other EU-Sanctioned Entities Via Facebook’s Revenue Redistribution Programs
Published
New Analysis Shows Meta Platforms Ireland Ltd. May Have Violated EU Sanctions and Channeled Money to RT, Sputnik and Other EU-sanctioned Entities via Facebook Revenue Redistribution Programs
Published
How Meta Platforms Ireland Ltd. May Have Violated EU Sanctions And Channeled Money To RT, Sputnik And Other EU-Sanctioned Entities Via Facebook’s Revenue Redistribution Programs
Published
Protecting the Information Space: A Different Kind of Defence Strategy
Published
Explainer: Social Media Monetization
Published
Explainer: Monetization Risks
Published
Explainer: Monetization Governance
Published
World Press Freedom Day
Published
Crisis Response-ability : What The Myanmar Earthquake Teaches Us About The Inadequacy Of Facebook’s Crisis Response Center
Published
WHAT TO FIX’s Submission to the European Board on Digital Services’ First Annual Report On Systemic Risks
Published
Monetization Principles: Paving the Way towards Responsible Monetization Governance
Published
Consultation: Monetization Principles
Published
Social Media Monetization 2025: An Update On The Social Media Monetization Landscape
Published
WHAT TO FIX at RightsCon25
Published
WHAT TO FIX’s Submission To The DSA’s Article 40 Delegated Act
Published
Far-Right Influencers And The Platforms That Enable Them
Published
New Initiative: Most Shared Content
Published
#EUDisinfo2024: Can Advertising Cash Stop Funding Misinformation Trash?
Published
#EUDisinfo2024: Mission NOT Accomplished: Unintended Fallbacks From Investigations
Published
Join us at the Tech & Society Summit
Published
Join us at the Global Gathering
Published
We’re Hiring: Investigation Lead
Published
DRAPAC: How Is Social Media Monetization Fueling Disinformation In Asia? And What Should We Do About It?
Published
POINT: How To Pull The Plug On Monetizing Disinformation
Published
Global Fact: How Social Media Ad Revenue Sharing Is Subsidizing Disinformation Globally
Published
EUDisinfoLab Webinar: From Content To Payment
Published
Policy
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/EUDS-intervention-13-october-2025
Oct 13, 2025
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AdRevenueSharing
Social media platforms are rapidly expanding access to their monetization services. We urgently need transparency to mitigate the risks — and unlock the upside — of social media monetization 🎬 Watch intervention
Oct 13, 2025
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/EUDS-intervention-17-july-2025
Jul 31, 2025
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AdRevenueSharing
The social media landscape is rapidly evolving - with millions turning to social media to generate revenue, inauthentic activity booming, and platforms quietly redefining their relationship with publishers. The EU must take stock of these changes at the risk of regulating yesterday’s problems. 🎬 Watch intervention
Jul 17, 2025
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Jul 31, 2025
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Apr 3, 2025
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/monetization-principles
Feb 28, 2025
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/Article40-submission-12December2024
Dec 12, 2024
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/who-makes-money-political parties
Nov 28, 2025
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/who-makes-money-police-military
Oct 6, 2025
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/who-makes-money-politicians
Sep 30, 2025
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/who-makes-money-sanctioned-entities
Sep 17, 2025
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/bankrolling-sanctioned-entities
Jun 20, 2025
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/monetization2025
Feb 22, 2025
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Did you know social media platforms redistributed more than $20 billion to over 6 millions accounts through revenue redistribution programs in 2024?
We’re excited to share our updated Social Media Monetization 2025 deck to guide you through the big changes and trends across social media monetization in 2024 and moving into 2025.
We’re excited to share our updated Social Media Monetization 2025 deck to guide you through the big changes and trends across social media monetization in 2024 and moving into 2025.
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/content-to-payment
Apr 11, 2024
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AdRevenueSharing
More than 50 million people worldwide now generate revenue from their social media activity. A quickly growing share of that revenue comes via participation in ad revenue share programs. We estimate that platforms now collectively redistribute more than US$20 billion in ad revenue annually to upwards of five million social media accounts.
This report charts the evolution of social media monetization and the rise of ad revenue share programs. It offers an overview of how these programs work and the challenges they pose.
This report charts the evolution of social media monetization and the rise of ad revenue share programs. It offers an overview of how these programs work and the challenges they pose.
11 April, 2024
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/open-letter-omnibus
Nov 13, 2025
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/open-letter-cop30
Nov 12, 2025
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/sanctions-response-to-meta
Jul 1, 2025
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/myanmar-earthquake-facebook-crisis-response
Apr 9, 2025
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/UnveilTheTruth-2025-workshop
Nov 8, 2025
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Nov 8, 2025
November 8, 2025 11:00 AM – 12:00 PM GMT+2
Chișinău, Moldova
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/UnveilTheTruth-2025
Nov 7, 2025
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Nov 7, 2025
November 7, 2025, 4:15 PM – 5:00 PM GMT+2
Chișinău, Moldova
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/Bread&Net-2025
Oct 31, 2025
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AdRevenueSharing
Oct 31, 2025
Online
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/CELE-2025-workshop
Oct 23, 2025
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AdRevenueSharing
Oct 23, 2025
Buenos Aires, Argentina
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/MFRR-202
Oct 13, 2025
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AdRevenueSharing
Oct 13, 2025
Brussels, Belgium
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/EUDS-intervention-13-october-2025
Oct 13, 2025
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AdRevenueSharing
Social media platforms are rapidly expanding access to their monetization services. We urgently need transparency to mitigate the risks — and unlock the upside — of social media monetization 🎬 Watch intervention
Oct 13, 2025
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/SEEpm-2025
Oct 3, 2025
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Oct 3, 2025
Sarajevo, Bosnia and Herzegovina
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/IMS-october-2025
Oct 1, 2025
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Oct 1, 2025
online
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/CSOH-2025
Sep 30, 2025
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Sep 30, 2025
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/drapac-2025
Aug 27, 2025
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Aug 27, 2025
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/2025-rights-and-risk-forum
Aug 4, 2025
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/EUDS-intervention-17-july-2025
Jul 31, 2025
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AdRevenueSharing
The social media landscape is rapidly evolving - with millions turning to social media to generate revenue, inauthentic activity booming, and platforms quietly redefining their relationship with publishers. The EU must take stock of these changes at the risk of regulating yesterday’s problems. 🎬 Watch intervention
Jul 17, 2025
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/eu-disinfo-webinar-3july2025
Jul 8, 2025
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AdRevenueSharing
Jul 3, 2025
14:30 – 15:30 CEST
online
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/EPD-2025
Jun 19, 2025
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Jun 19, 2025
Brussels, Belgium
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Principles-RightsCon
Feb 24, 2025
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Feb 24, 2025
Taipei, Taiwan
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/rightscon2025
Feb 17, 2025
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Feb 24, 2025 → Feb 27, 2025
Taipei, Taiwan
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/hague-event
Nov 15, 2024
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Nov 15, 2024
2pm
Hague Humanity Hub
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/eudisinfo2024-advertising
Oct 10, 2024
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Oct 10, 2024
Riga, Latvia
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/eudisinfo2024-fuckups
Oct 10, 2024
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Oct 10, 2024
Riga, Latvia
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/drapac2024
Aug 20, 2024
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Aug 19, 2024
Sarajevo, Bosnia and Herzegovina
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/point
Jun 29, 2024
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Jun 24, 2024
Sarajevo, Bosnia and Herzegovina
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/global-fact-2024
Jun 28, 2024
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Jun 28, 2024
Sarajevo, Bosnia and Herzegovina
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/eu-disinfo-webinar-13june2024
Jun 14, 2024
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Jun 13, 2024
14:30 – 15:30 CEST
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/monetization-governance
Apr 24, 2025
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/social-media-monetization
Apr 24, 2025
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/social-media-companies-misinformation
Nov 22, 2023
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/pr-20-06-2025
Jun 20, 2025
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/new-initiative-most-shared-content
Nov 1, 2024
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/policy-lead
Jan 12, 2024
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12 January, 2024
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/brankrolling-sanctioned-entities
Jun 20, 2025
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