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EUDisinfoLab Webinar: From Content To Payment
EU Disinfo Lab webinar - WHAT TO FIX
Our Executive Director, Victoire Rio, discussed our new report with Joe McNamee of EU Disinfo Lab. She stressed that if we can’t trust social media companies to moderate content, we likely shouldn’t be trusting them to handle millions of payments worth billions of US dollars every month.
what to fix, social media, ad revenue sharing, monetization, webinar, eu disinfo lab
Publish
Screen Shot 2024-09-23 at 1.25.59 PM.png
AdRevenueSharing
Event
Published
Sep 24, 2024 11:04 AM GMT+0
Jun 13, 2024
14:30 – 15:30 CEST
online
Featured on publication
POINT 2024: How To Pull The Plug On Monetizing Disinformation
POINT 2024 - WHAT TO FIX
Our Executive Director, Victoire Rio, spoke at POINT Sarajevo about our research on the role of social media ad revenue sharing in financing and subsidizing disinformation.
what to fix, POINT, panel, monetization, ad revenue sharing, disinformation
Publish
Screen Shot 2024-09-23 at 1.33.08 PM.png
AdRevenueSharing
Event
Published
Sep 24, 2024 11:04 AM GMT+0
Jun 24, 2024
Sarajevo, Bosnia and Herzegovina
Featured on publication
Global Fact 2024: How Social Media Ad Revenue Sharing Is Subsidizing Disinformation Globally
Global Fact presentation - WHAT TO FIX
Our Executive Director, Victoire Rio, presented our new report From Content to Payment: the Rise and Implications of Ad Revenue Sharing in Sarajevo, Bosnia and Herzgovina.
what to fix, Conference, Presentation, Social Media, Ad Revenue Sharing, Monetization, Disinformation
Publish
Screen Shot 2024-09-23 at 1.13.27 PM.png
AdRevenueSharing
Event
Published
Sep 24, 2024 11:04 AM GMT+0
Jun 28, 2024
Sarajevo, Bosnia and Herzegovina
Featured on publication
Join us at the Global Gathering
Join us at the Global Gathering 2024 - WHAT TO FIX
We’re excited to join more than 1000 digital rights defenders in Estoril, Portugal for this year’s Global Gathering Feira.
what to fix, event, global gathering
Publish
Screen Shot 2024-09-23 at 10.08.01 AM.png
Event
Published
Sep 24, 2024 11:04 AM GMT+0
Sep 26, 2024 → Sep 29, 2024
Estoril, Portugal
Featured on publication
#EUDisinfo2024: Mission NOT Accomplished: Unintended Fallbacks From Investigations
#EUDisinfo2024 Panel: Mission NOT accomplished: unintended fallbacks from investigations
Our Executive Director, Victoire Rio, joined a panel on unintended fallbacks from interventions to counter disinformation
what to fix, Event, Conference, panel, Disinfo, EU Disinfo Lab
Publish
Screen Shot 2024-09-22 at 2.27.05 PM.png
Event
Published
Sep 24, 2024 11:04 AM GMT+0
Oct 10, 2024
Riga, Latvia
Featured on publication
WHAT TO FIX at RightsCon25
Join us at RIGHTSCON 2025 - WHAT TO FIX
Join us in Taipei, Taiwan for Rightscon, the world’s leading summit on human rights in the digital age.
what to fix, conference, lightning talk, social media, monetization, ad revenue sharing
Publish
Screen Shot 2024-09-23 at 3.45.15 PM.png
AdRevenueSharing
Event
Published
Sep 24, 2024 11:04 AM GMT+0
Feb 24, 2025 → Feb 27, 2025
Taipei, Taiwan
Featured on publication
From Content to Payment : The Rise And Implications Of Social Media Ad Revenue Sharing
New Report: From Content to Payment - WHAT TO FIX
We launched a new report, charting the rise of ad revenue share programs, how these programs work and the challenges they pose.
what to fix, Social Media, Monetization, Ad Revenue, Baseline, YouTube, Facebook, Instagram, TikTok, Twitter, SnapChat
Publish
Screen Shot 2024-09-22 at 2.39.57 PM.png
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AdRevenueSharing
Featured
Report
Published
Sep 24, 2024 11:04 AM GMT+0
11 April, 2024
More than 50 million people worldwide now generate revenue from their social media activity. A quickly growing share of that revenue comes via participation in ad revenue share programs. We estimate that platforms now collectively redistribute more than US$20 billion in ad revenue annually to upwards of five million social media accounts.
This report charts the evolution of social media monetization and the rise of ad revenue share programs. It offers an overview of how these programs work and the challenges they pose.
Featured on publication
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We’re Hiring: Policy Lead (Position filled)
We’re Hiring: Policy Lead - WHAT TO FIX
We’re looking for a Policy Lead to join its small and mighty team and support its work to address the root causes of misinformation, disinformation, and online hate.
what to fix, job, hiring
Publish
Screen Shot 2024-09-23 at 3.56.04 PM.pngScreen Shot 2024-09-23 at 3.53.22 PM.png
Updates
Published
Sep 24, 2024 11:04 AM GMT+0
12 January, 2024
Featured on publication
We’re Hiring: Investigation Lead
We’re Hiring: Investigation Lead - WHAT TO FIX
We’re looking for an Investigations Lead to join its small and mighty team and support its ongoing work to address the root causes of misinformation, disinformation, and online hate.
what to fix, job, hiring
Publish
Screen Shot 2024-09-23 at 3.53.22 PM.png
Show in home
Updates
Published
Sep 24, 2024 11:04 AM GMT+0
August 10 , 2024
Featured on publication
New Initiative: Most Shared Content
New Initiative: Most Shared Content
We’re launching a new initiative, building on a unique new archive of the 1,000 posts and link posts most shared on Facebook every year between 2010 and 2023, for 90+ languages.
what to fix, project, initiative, data
Publish
Screen Shot 2024-09-22 at 2.39.49 PM.png
Article
Published
Sep 24, 2024 11:04 AM GMT+0
Featured on publication
most shared content.png
What Meta Said, and What We’re Saying Back
Bankrolling sanctioned entities: What Meta Said, and What We’re Saying Back
Our report showed Meta may be channeling money to EU-sanctioned entities.
Meta’s response raises more questions than answers.
Meta, Sanctions, Revenue Redistribution, RT, Sputnik, Statement, Revenue Accrual, EU
Publish
Screenshot 2025-07-01 at 11.48.45 AM.png
Show in home
Article
Published
Jun 25, 2025 05:26 PM GMT+0
Featured on publication
How Meta Platforms Ireland Ltd. May Have Violated EU Sanctions And Channeled Money To RT, Sputnik And Other EU-Sanctioned Entities Via Facebook’s Revenue Redistribution Programs
How Meta Platforms Ireland Ltd. May Have Violated EU Sanctions And Channeled Money To RT, Sputnik And Other EU-Sanctioned Entities Via Facebook’s Revenue Redistribution Programs
Facebook pages affiliated with RT, Sputnik and other EU-sanctioned entities were among Meta’s active partner-publishers for months after being subject to EU sanctions. Some of these partnerships remain active as of June 2025.
Meta, Facebook, EU, Sanctions, RT, Sputnik, broadcasting sanctions, financial sanctions, Revenue redistribution programs, instant articles, ads on reels, in-stream ads.
Publish
Screenshot 2025-06-20 at 12.21.18 PM.pngScreenshot 2025-06-20 at 9.01.43 AM.png
Show in home
Investigation
Published
Jun 20, 2025 10:17 AM GMT+0
Featured on publication
New Analysis Shows Meta Platforms Ireland Ltd. May Have Violated EU Sanctions and Channeled Money to RT, Sputnik and Other EU-sanctioned Entities via Facebook Revenue Redistribution Programs
PRESS RELEASE - New Analysis Shows How Meta Platforms Ireland Ltd. May Have Channeled Money to RT, Sputnik and Other EU-Sanctioned Entities via Facebook’s Revenue Redistribution Programs
Facebook pages affiliated with RT, Sputnik and other EU-sanctioned entities were among Meta’s active partner-publishers for months after being subject to EU sanctions. Some of these partnerships remain active as of June 2025.
Meta, Facebook, EU, Sanctions, RT, Sputnik, broadcasting sanctions, financial sanctions, Revenue redistribution programs, instant articles, ads on reels, in-stream ads, monetization.
Publish
Screenshot 2025-06-20 at 9.41.26 AM.png
Show in home
Press-release
Published
Jun 12, 2025 02:01 PM GMT+0
Featured on publication
How Meta Platforms Ireland Ltd. May Have Violated EU Sanctions And Channeled Money To RT, Sputnik And Other EU-Sanctioned Entities Via Facebook’s Revenue Redistribution Programs
How Meta Platforms Ireland Ltd. May Have Violated EU Sanctions And Channeled Money To RT, Sputnik And Other EU-Sanctioned Entities Via Facebook’s Revenue Redistribution Programs
Facebook pages affiliated with RT, Sputnik and other EU-sanctioned entities were among Meta’s active partner-publishers for months after being subject to EU sanctions. Some of these partnerships remain active as of June 2025.
Meta, Facebook, EU, Sanctions, RT, Sputnik, broadcasting sanctions, financial sanctions, Revenue redistribution programs, instant articles, ads on reels, in-stream ads.
Publish
Screenshot 2025-06-20 at 12.21.18 PM.png
Published
Jun 11, 2025 03:01 PM GMT+0
Featured on publication
Explainer: Social Media Monetization
Explainer: social media monetization
Learn about the different kinds of monetization options available to social media users.
Social media monetization, content monetization, monetization programs, monetization services, on platform monetization, off platform monetization, facebook, instagram, meta, youtube, tiktok, snapchat, x
Publish
social media monetization.png
AdRevenueSharing
Explainers
Published
Apr 24, 2025 03:19 PM GMT+0
Featured on publication
Explainer: Monetization Risks
Explainer: monetization risks
Discover how monetization services contribute to societal harms, and fuel brand safety and media and creator viability concerns
social media monetization, monetization governance, monetization risk, societal harms, brand safety, media viability, creator economy
Publish
monetization risks.png
AdRevenueSharing
Explainers
Published
Apr 24, 2025 03:19 PM GMT+0
Featured on publication
Explainer: Monetization Governance
Explainer: monetization governance
Find out how platforms moderate who and what gets paid through their services.
social media monetization, monetization systems, monetization policies, monetization enforcement, monetization governance
Publish
monetization governance.png
AdRevenueSharing
Explainers
Published
Apr 24, 2025 03:19 PM GMT+0
Featured on publication
World Press Freedom Day
Join us in Brussels for World Press Freedom Day
Publish
Screenshot 2025-04-21 at 5.51.39 PM.png
Event
Published
Apr 14, 2025 05:44 PM GMT+0
May 7, 2025
Brussels
Featured on publication
Crisis Response-ability : What The Myanmar Earthquake Teaches Us About The Inadequacy Of Facebook’s Crisis Response Center
Crisis Response-ability : What The Myanmar Earthquake Teaches Us About The Inadequacy Of Facebook’s Crisis Response Center
The Facebook Crisis Response Center, launched in the wake of the Myanmar earthquake, highlights Meta’s failure to respond to crises
Facebook, Myanmar, Earthquake, Crisis Protocol
Publish
Screenshot 2025-04-09 at 6.06.20 PM.png
Investigation
Published
Apr 9, 2025 03:56 PM GMT+0
Featured on publication
WHAT TO FIX Submission To The DSA First Annual Report On Systemic Risks
WHAT TO FIX’s Submission to the European Board on Digital Services’ Annual Report on Systemic Risks
We’re excited to share our submission to the European Board for Digital Services’ request for input, designed to inform its first annual report on systemic risks and recommended mitigation measures.
WHAT TO FIX, submission, systemic risks, monetization
Publish
Screenshot 2025-04-03 at 3.14.52 PM.png
AdRevenueSharing
Show in home
Policies
Published
Apr 3, 2025 01:15 PM GMT+0
Featured on publication
Risk Factor.png
WHAT TO FIX Launches Version 0 Of The Monetization Principles At RightsCon In Taipei
WHAT TO FIX launches version 0 of the Monetization Principles at RightsCon in Taipei
On 24 February 2025 at the RightsCon event in Taipei, WHAT TO FIX held its first expert consultation around the Social Media Monetization Principles
monetization, monetization principles, ad revenue redistribution, revenue sharing, social media, rightscon
Publish
Screenshot 2025-04-03 at 10.54.45 AM.png1740405450446 (1).jpg
MonetizationPrinciples
Show in home
AdRevenueSharing
Article
Published
Mar 12, 2025 09:44 AM GMT+0
Featured on publication
Screenshot 2025-04-10 at 12.07.07 PM.png1740405450446.jpg
Social Media Monetization 2025: An Update On The Social Media Monetization Landscape
Social Media Monetization 2025
Our updated Social Media Monetization 2025 deck guides you through the big changes and trends across social media monetization in 2024 and moving into 2025.
Monetization, Social media, tech accountability
Publish
Screenshot 2025-02-22 at 11.05.44 AM.pngScreenshot 2025-02-22 at 10.57.25 AM.png
Show in home
AdRevenueSharing
Report
Published
Feb 3, 2025 01:16 PM GMT+0
Did you know social media platforms redistributed more than $20 billion to over 6 millions accounts through revenue redistribution programs in 2024?
We’re excited to share our updated Social Media Monetization 2025 deck to guide you through the big changes and trends across social media monetization in 2024 and moving into 2025.
Featured on publication
monetization cover.pngScreenshot 2025-02-22 at 6.16.45 PM.pngScreenshot 2025-02-22 at 10.57.25 AM.png
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WHAT TO FIX Submission To The DSA’s Article 40 Delegated Act
WHAT TO FIX’s submission to the DSA Article 40 Delegated Act
What we’d fix about the DSA’s Article 40 Delegated Act. We asked that the act incorporate explicit language referencing data access around monetization programs in order for researchers to explore how such programs impact systemic risks across the EU. But we also continue to advocate for general transparency from platforms around how their monetization programs actually operate and who is allowed to participate in them.
DSA, What to fix, social media, disinformation, monetization, article 40, delegated act
Publish
Article 40 blog image.jpg
Show in home
AdRevenueSharing
Policies
Published
Dec 12, 2024 08:55 AM GMT+0
Featured on publication
Article 40.png
Far-Right Influencers And The Platforms That Enable Them
Join us for an event in The Hague - WHAT TO FIX
Join WHAT TO FIX and The London Story in The Hague for a report launch and expert panel
what to fix, event, the london story
Publish
report launch.png
Event
Published
Nov 13, 2024 09:43 PM GMT+0
Nov 15, 2024
2pm
Hague Humanity Hub
Featured on publication
What Social Media Companies Don’t Want You To Know About Misinformation
what social media companies don’t want us to know about misinformation
WHAT TO FIX, misinformation, social media
Publish
:social-media-companies-misinformation.png
Article
Published
Oct 25, 2024 10:53 AM GMT+0
Featured on publication
#EUDisinfo2024: Can Advertising Cash Stop Funding Misinformation Trash?
#EUDisinfo2024 Panel: Can advertising cash stop funding misinformation trash?
Our Executive Director, Victoire Rio, joined Claire Atkin, Domen Savič and Claire Pershan to discuss how and why digital advertising is contributing to the funding of disinformation.
what to fix, Event, Conference, panel, Disinfo, EU Disinfo Lab
Publish
Screen Shot 2024-09-22 at 2.27.05 PM.png
AdRevenueSharing
Event
Published
Oct 14, 2024 02:47 PM GMT+0
Oct 10, 2024
Riga, Latvia
Featured on publication
DRAPAC 2024: How Is Social Media Monetization Fueling Disinformation In Asia? And What Should We Do About It?
DRAPAC presentation - WHAT TO FIX
Together with colleagues from Digitally Right in Bangladesh, we hosted a workshop on how to regulate social media ad revenue sharing.
what to fix, Conference, Presentation, Social Media, Ad Revenue Sharing, Monetization, Disinformation
Publish
Screenshot 2024-10-14 at 4.43.11 PM.png
AdRevenueSharing
Event
Published
Oct 14, 2024 02:31 PM GMT+0
Aug 19, 2024
Sarajevo, Bosnia and Herzegovina
Featured on publication
Join us at the Tech & Society Summit
Join us at the Tech & Society Summit - WHAT TO FIX
Join us in Brussels for the Tech & Society Summit. The event aims to foster dialogue and debate between civil society and recently elected EU decision-makers.
what to fix, event, Brussels
Publish
Tech&Society Summit.png
Event
Published
Sep 26, 2024 03:36 PM GMT+0
October 1, 2024
8:00 - 19:00
Residence Palace, Rue de la Loi 155, 1040, Brussels (Belgium)
Featured on publication
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What Meta Said, and What We’re Saying Back
Jun 25, 2025 05:26 PM GMT+0
Published
Publish
Jul 1, 2025
Article
Screenshot 2025-07-01 at 11.48.45 AM.png
Bankrolling sanctioned entities: What Meta Said, and What We’re Saying Back
/sanctions-response-to-meta
Our report showed Meta may be channeling money to EU-sanctioned entities.
Meta’s response raises more questions than answers.
Meta, Sanctions, Revenue Redistribution, RT, Sputnik, Statement, Revenue Accrual, EU
Show in home
Featured on publication
Published
How Meta Platforms Ireland Ltd. May Have Violated EU Sanctions And Channeled Money To RT, Sputnik And Other EU-Sanctioned Entities Via Facebook’s Revenue Redistribution Programs
Jun 11, 2025 03:01 PM GMT+0
Published
Publish
Jun 20, 2025
Screenshot 2025-06-20 at 12.21.18 PM.png
How Meta Platforms Ireland Ltd. May Have Violated EU Sanctions And Channeled Money To RT, Sputnik And Other EU-Sanctioned Entities Via Facebook’s Revenue Redistribution Programs
/brankrolling-sanctioned-entities
Facebook pages affiliated with RT, Sputnik and other EU-sanctioned entities were among Meta’s active partner-publishers for months after being subject to EU sanctions. Some of these partnerships remain active as of June 2025.
Meta, Facebook, EU, Sanctions, RT, Sputnik, broadcasting sanctions, financial sanctions, Revenue redistribution programs, instant articles, ads on reels, in-stream ads.
Featured on publication
hide
How Meta Platforms Ireland Ltd. May Have Violated EU Sanctions And Channeled Money To RT, Sputnik And Other EU-Sanctioned Entities Via Facebook’s Revenue Redistribution Programs
Jun 20, 2025 10:17 AM GMT+0
Published
Publish
Jun 20, 2025
Investigation
Screenshot 2025-06-20 at 12.21.18 PM.pngScreenshot 2025-06-20 at 9.01.43 AM.png
How Meta Platforms Ireland Ltd. May Have Violated EU Sanctions And Channeled Money To RT, Sputnik And Other EU-Sanctioned Entities Via Facebook’s Revenue Redistribution Programs
/bankrolling-sanctioned-entities
Facebook pages affiliated with RT, Sputnik and other EU-sanctioned entities were among Meta’s active partner-publishers for months after being subject to EU sanctions. Some of these partnerships remain active as of June 2025.
Meta, Facebook, EU, Sanctions, RT, Sputnik, broadcasting sanctions, financial sanctions, Revenue redistribution programs, instant articles, ads on reels, in-stream ads.
Show in home
Featured on publication
Published
Sanction highlight
New Analysis Shows Meta Platforms Ireland Ltd. May Have Violated EU Sanctions and Channeled Money to RT, Sputnik and Other EU-sanctioned Entities via Facebook Revenue Redistribution Programs
Jun 12, 2025 02:01 PM GMT+0
Published
Publish
Jun 20, 2025
Press-release
Screenshot 2025-06-20 at 9.41.26 AM.png
PRESS RELEASE - New Analysis Shows How Meta Platforms Ireland Ltd. May Have Channeled Money to RT, Sputnik and Other EU-Sanctioned Entities via Facebook’s Revenue Redistribution Programs
/pr-20-06-2025
Facebook pages affiliated with RT, Sputnik and other EU-sanctioned entities were among Meta’s active partner-publishers for months after being subject to EU sanctions. Some of these partnerships remain active as of June 2025.
Meta, Facebook, EU, Sanctions, RT, Sputnik, broadcasting sanctions, financial sanctions, Revenue redistribution programs, instant articles, ads on reels, in-stream ads, monetization.
Show in home
Featured on publication
Published
Sanction highlight
Explainer: Social Media Monetization
Apr 24, 2025 03:19 PM GMT+0
Published
Publish
Apr 24, 2025
Explainers
social media monetization.png
Explainer: social media monetization
/social-media-monetization
Learn about the different kinds of monetization options available to social media users.
Social media monetization, content monetization, monetization programs, monetization services, on platform monetization, off platform monetization, facebook, instagram, meta, youtube, tiktok, snapchat, x
AdRevenueSharing
Featured on publication
Blogpost
list
Sanction highlight
Explainer: Monetization Governance
Apr 24, 2025 03:19 PM GMT+0
Published
Publish
Apr 24, 2025
Explainers
monetization governance.png
Explainer: monetization governance
/monetization-governance
Find out how platforms moderate who and what gets paid through their services.
social media monetization, monetization systems, monetization policies, monetization enforcement, monetization governance
AdRevenueSharing
Featured on publication
Blogpost
list
Explainer: Monetization Risks
Apr 24, 2025 03:19 PM GMT+0
Published
Publish
Apr 24, 2025
Explainers
monetization risks.png
Explainer: monetization risks
/monetization-risks
Discover how monetization services contribute to societal harms, and fuel brand safety and media and creator viability concerns
social media monetization, monetization governance, monetization risk, societal harms, brand safety, media viability, creator economy
AdRevenueSharing
Featured on publication
Blogpost
list
World Press Freedom Day
Apr 14, 2025 05:44 PM GMT+0
Published
Publish
Apr 14, 2025
Event
Screenshot 2025-04-21 at 5.51.39 PM.png
/world-press-freedom-day
Join us in Brussels for World Press Freedom Day
May 7, 2025
Brussels
Featured on publication
hide
Crisis Response-ability : What The Myanmar Earthquake Teaches Us About The Inadequacy Of Facebook’s Crisis Response Center
Apr 9, 2025 03:56 PM GMT+0
Published
Publish
Apr 9, 2025
Investigation
Screenshot 2025-04-09 at 6.06.20 PM.png
Crisis Response-ability : What The Myanmar Earthquake Teaches Us About The Inadequacy Of Facebook’s Crisis Response Center
/myanmar-earthquake-facebook-crisis-response
The Facebook Crisis Response Center, launched in the wake of the Myanmar earthquake, highlights Meta’s failure to respond to crises
Facebook, Myanmar, Earthquake, Crisis Protocol
Featured on publication
Blogpost
In progress
WHAT TO FIX Submission To The DSA First Annual Report On Systemic Risks
Apr 3, 2025 01:15 PM GMT+0
Published
Publish
Apr 3, 2025
Policies
Screenshot 2025-04-03 at 3.14.52 PM.png
WHAT TO FIX’s Submission to the European Board on Digital Services’ Annual Report on Systemic Risks
/systemic-risks-annual-report
We’re excited to share our submission to the European Board for Digital Services’ request for input, designed to inform its first annual report on systemic risks and recommended mitigation measures.
WHAT TO FIX, submission, systemic risks, monetization
AdRevenueSharing
Show in home
Featured on publication
Risk Factor.png
Published
WHAT TO FIX Launches Version 0 Of The Monetization Principles At RightsCon In Taipei
Mar 12, 2025 09:44 AM GMT+0
Published
Publish
Mar 12, 2025
Article
Screenshot 2025-04-03 at 10.54.45 AM.png1740405450446 (1).jpg
WHAT TO FIX launches version 0 of the Monetization Principles at RightsCon in Taipei
Principles-RightsCon
On 24 February 2025 at the RightsCon event in Taipei, WHAT TO FIX held its first expert consultation around the Social Media Monetization Principles
monetization, monetization principles, ad revenue redistribution, revenue sharing, social media, rightscon
MonetizationPrinciples
Show in home
AdRevenueSharing
Featured on publication
Screenshot 2025-04-10 at 12.07.07 PM.png1740405450446.jpg
Published
Social Media Monetization 2025: An Update On The Social Media Monetization Landscape
Feb 3, 2025 01:16 PM GMT+0
Published
Publish
Feb 22, 2025
Report
Screenshot 2025-02-22 at 11.05.44 AM.pngScreenshot 2025-02-22 at 10.57.25 AM.png
Social Media Monetization 2025
/monetization2025
Our updated Social Media Monetization 2025 deck guides you through the big changes and trends across social media monetization in 2024 and moving into 2025.
Monetization, Social media, tech accountability
Show in home
AdRevenueSharing
Featured on publication
Did you know social media platforms redistributed more than $20 billion to over 6 millions accounts through revenue redistribution programs in 2024?
We’re excited to share our updated Social Media Monetization 2025 deck to guide you through the big changes and trends across social media monetization in 2024 and moving into 2025.
↓ DOWNLOAD
monetization cover.pngScreenshot 2025-02-22 at 6.16.45 PM.pngScreenshot 2025-02-22 at 10.57.25 AM.png
WHAT TO FIX at RightsCon25
Sep 24, 2024 11:04 AM GMT+0
Published
Publish
Feb 17, 2025
Event
Screen Shot 2024-09-23 at 3.45.15 PM.png
Join us at RIGHTSCON 2025 - WHAT TO FIX
/rightscon2025
Join us in Taipei, Taiwan for Rightscon, the world’s leading summit on human rights in the digital age.
what to fix, conference, lightning talk, social media, monetization, ad revenue sharing
Feb 24, 2025 → Feb 27, 2025
Taipei, Taiwan
AdRevenueSharing
Featured on publication
WHAT TO FIX Submission To The DSA’s Article 40 Delegated Act
Dec 12, 2024 08:55 AM GMT+0
Published
Publish
Dec 12, 2024
Policies
Article 40 blog image.jpg
WHAT TO FIX’s submission to the DSA Article 40 Delegated Act
/Article40-submission-12December2024
What we’d fix about the DSA’s Article 40 Delegated Act. We asked that the act incorporate explicit language referencing data access around monetization programs in order for researchers to explore how such programs impact systemic risks across the EU. But we also continue to advocate for general transparency from platforms around how their monetization programs actually operate and who is allowed to participate in them.
DSA, What to fix, social media, disinformation, monetization, article 40, delegated act
Show in home
AdRevenueSharing
Featured on publication
Article 40.png
Published
Far-Right Influencers And The Platforms That Enable Them
Nov 13, 2024 09:43 PM GMT+0
Published
Publish
Nov 14, 2024
Event
report launch.png
Join us for an event in The Hague - WHAT TO FIX
/hague-event
Join WHAT TO FIX and The London Story in The Hague for a report launch and expert panel
what to fix, event, the london story
Nov 15, 2024
2pm
Hague Humanity Hub
Featured on publication
New Initiative: Most Shared Content
Sep 24, 2024 11:04 AM GMT+0
Published
Publish
Nov 1, 2024
Article
Screen Shot 2024-09-22 at 2.39.49 PM.png
New Initiative: Most Shared Content
/new-initiative-most-shared-content
We’re launching a new initiative, building on a unique new archive of the 1,000 posts and link posts most shared on Facebook every year between 2010 and 2023, for 90+ languages.
what to fix, project, initiative, data
Featured on publication
most shared content.png
#EUDisinfo2024: Can Advertising Cash Stop Funding Misinformation Trash?
Oct 14, 2024 02:47 PM GMT+0
Published
Publish
Oct 14, 2024
Event
Screen Shot 2024-09-22 at 2.27.05 PM.png
#EUDisinfo2024 Panel: Can advertising cash stop funding misinformation trash?
/eudisinfo2024-advertising
Our Executive Director, Victoire Rio, joined Claire Atkin, Domen Savič and Claire Pershan to discuss how and why digital advertising is contributing to the funding of disinformation.
what to fix, Event, Conference, panel, Disinfo, EU Disinfo Lab
Oct 10, 2024
Riga, Latvia
AdRevenueSharing
Featured on publication
#EUDisinfo2024: Mission NOT Accomplished: Unintended Fallbacks From Investigations
Sep 24, 2024 11:04 AM GMT+0
Published
Publish
Oct 11, 2024
Event
Screen Shot 2024-09-22 at 2.27.05 PM.png
#EUDisinfo2024 Panel: Mission NOT accomplished: unintended fallbacks from investigations
/eudisinfo2024-fuckups
Our Executive Director, Victoire Rio, joined a panel on unintended fallbacks from interventions to counter disinformation
what to fix, Event, Conference, panel, Disinfo, EU Disinfo Lab
Oct 10, 2024
Riga, Latvia
Featured on publication
Join us at the Tech & Society Summit
Sep 26, 2024 03:36 PM GMT+0
Published
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Sep 26, 2024
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Join us at the Tech & Society Summit - WHAT TO FIX
/tech-and-society-summit
Join us in Brussels for the Tech & Society Summit. The event aims to foster dialogue and debate between civil society and recently elected EU decision-makers.
what to fix, event, Brussels
October 1, 2024
8:00 - 19:00
Residence Palace, Rue de la Loi 155, 1040, Brussels (Belgium)
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Join us at the Global Gathering
Sep 24, 2024 11:04 AM GMT+0
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Sep 11, 2024
Event
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Join us at the Global Gathering 2024 - WHAT TO FIX
/global-gathering
We’re excited to join more than 1000 digital rights defenders in Estoril, Portugal for this year’s Global Gathering Feira.
what to fix, event, global gathering
Sep 26, 2024 → Sep 29, 2024
Estoril, Portugal
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We’re Hiring: Investigation Lead
Sep 24, 2024 11:04 AM GMT+0
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Aug 29, 2024
Updates
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We’re Hiring: Investigation Lead - WHAT TO FIX
/investigation-lead
We’re looking for an Investigations Lead to join its small and mighty team and support its ongoing work to address the root causes of misinformation, disinformation, and online hate.
what to fix, job, hiring
August 10 , 2024
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DRAPAC 2024: How Is Social Media Monetization Fueling Disinformation In Asia? And What Should We Do About It?
Oct 14, 2024 02:31 PM GMT+0
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Aug 20, 2024
Event
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DRAPAC presentation - WHAT TO FIX
/drapac2024
Together with colleagues from Digitally Right in Bangladesh, we hosted a workshop on how to regulate social media ad revenue sharing.
what to fix, Conference, Presentation, Social Media, Ad Revenue Sharing, Monetization, Disinformation
Aug 19, 2024
Sarajevo, Bosnia and Herzegovina
AdRevenueSharing
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POINT 2024: How To Pull The Plug On Monetizing Disinformation
Sep 24, 2024 11:04 AM GMT+0
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Jun 29, 2024
Event
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POINT 2024 - WHAT TO FIX
/point
Our Executive Director, Victoire Rio, spoke at POINT Sarajevo about our research on the role of social media ad revenue sharing in financing and subsidizing disinformation.
what to fix, POINT, panel, monetization, ad revenue sharing, disinformation
Jun 24, 2024
Sarajevo, Bosnia and Herzegovina
AdRevenueSharing
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Global Fact 2024: How Social Media Ad Revenue Sharing Is Subsidizing Disinformation Globally
Sep 24, 2024 11:04 AM GMT+0
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Jun 29, 2024
Event
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Global Fact presentation - WHAT TO FIX
/global-fact
Our Executive Director, Victoire Rio, presented our new report From Content to Payment: the Rise and Implications of Ad Revenue Sharing in Sarajevo, Bosnia and Herzgovina.
what to fix, Conference, Presentation, Social Media, Ad Revenue Sharing, Monetization, Disinformation
Jun 28, 2024
Sarajevo, Bosnia and Herzegovina
AdRevenueSharing
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EUDisinfoLab Webinar: From Content To Payment
Sep 24, 2024 11:04 AM GMT+0
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Jun 14, 2024
Event
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EU Disinfo Lab webinar - WHAT TO FIX
/eu-disinfo-webinar-13june2024
Our Executive Director, Victoire Rio, discussed our new report with Joe McNamee of EU Disinfo Lab. She stressed that if we can’t trust social media companies to moderate content, we likely shouldn’t be trusting them to handle millions of payments worth billions of US dollars every month.
what to fix, social media, ad revenue sharing, monetization, webinar, eu disinfo lab
Jun 13, 2024
14:30 – 15:30 CEST
online
AdRevenueSharing
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From Content to Payment : The Rise And Implications Of Social Media Ad Revenue Sharing
Sep 24, 2024 11:04 AM GMT+0
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Apr 11, 2024
Featured
Report
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New Report: From Content to Payment - WHAT TO FIX
/content-to-payment
We launched a new report, charting the rise of ad revenue share programs, how these programs work and the challenges they pose.
what to fix, Social Media, Monetization, Ad Revenue, Baseline, YouTube, Facebook, Instagram, TikTok, Twitter, SnapChat
11 April, 2024
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AdRevenueSharing
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More than 50 million people worldwide now generate revenue from their social media activity. A quickly growing share of that revenue comes via participation in ad revenue share programs. We estimate that platforms now collectively redistribute more than US$20 billion in ad revenue annually to upwards of five million social media accounts.
This report charts the evolution of social media monetization and the rise of ad revenue share programs. It offers an overview of how these programs work and the challenges they pose.
↓ DOWNLOAD
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We’re Hiring: Policy Lead (Position filled)
Sep 24, 2024 11:04 AM GMT+0
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Jan 12, 2024
Updates
Screen Shot 2024-09-23 at 3.56.04 PM.pngScreen Shot 2024-09-23 at 3.53.22 PM.png
We’re Hiring: Policy Lead - WHAT TO FIX
/policy-lead
We’re looking for a Policy Lead to join its small and mighty team and support its work to address the root causes of misinformation, disinformation, and online hate.
what to fix, job, hiring
12 January, 2024
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What Social Media Companies Don’t Want You To Know About Misinformation
Oct 25, 2024 10:53 AM GMT+0
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Nov 22, 2023
Article
:social-media-companies-misinformation.png
what social media companies don’t want us to know about misinformation
/social-media-companies-misinformation
WHAT TO FIX, misinformation, social media
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